My job was to rebrand The Salt and Pepper Shaker Museum in Tennessee. The museum has 
a fascinating history, and welcoming environment, but did not have any branding and lacked any marketing strategy. The target audience is roadtrippers and local families.
The brand I created based on the idea of “shakers connecting humanity” features a non-objective logo using organic shapes for the outdoors-loving audience, the grouping being community, and the colors for diversity. The three dots represent the holes on a salt shaker, and the two dots on the top of a pepper shaker. It includes a secondary badge logo showcasing different types of shakers. 

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